Promoting brownfield programs and opportunities in Canada

FCM's Promoting brownfield programs and opportunities in Canada guidebook is designed for municipal staff, such as sustainability coordinators, planners, project managers, economic development officers and chief administrative officers, who are responsible for creating and implementing a brownfield strategy. The guide will help effectively communicate redevelopment opportunities and incentive programs to property owners and developers is key to their success. 
This guidebook will help:
  • Define your objectives and conduct market research to develop an effective marketing plan
  • Identify the right brownfield contact person for your municipality
  • Create compelling communication materials designed to drive action in developing your brownfield sites
  • Effectively engage and work with your target audience
The guide also includes case studies that offer creative ideas and practical examples.
Chris Lindberg
Federation of Canadian Municipalities
Jun, 2016
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